30 days of Instagram for student publications

30 days of Instagram for student publications

If you’re reading this, I assume you are here for the same reasons I began this project. I assume you want your social media to work for your publication, gaining exposure for your work and helping you with your marketing. There may be other reasons …read more

Stop taking bad photos. Stop. it.

Stop taking bad photos. Stop. it.

For context, this is when I show the Mad TV sketch video about a woman coming to see a therapist who keeps yelling at her to “stop it!” when she lists her issues. It’s a funny video, and it is often in life I reflect …read more

If you’re bored writing it, they are bored reading it.

If you’re bored writing it, they are bored reading it.

Alternative copy took the yearbook world over quickly, and there is no great surprise why. With professional publications creating content with variety and interest, scholastic journalism would, of course, follow in those steps. And now we have. Alternative copy for yearbook means you don’t always …read more

Photography Introduction

Photography Introduction

We practiced this all during our boot camp the week before school starts, but you may have missed it. Or, gasp, forgotten it. So let’s review. First, this file is the original presentation we viewed to go over the basics of how the camera works …read more

Introduction to InDesign

Introduction to InDesign

InDesign is my favorite Adobe product. Boom, I said it. Photoshop? Yeah, it’s pretty cool. Illustrator? Thanks for letting me make so much stuff! But InDesign? It takes the cake. Invitations, magazines, programs, agendas, assignments, presentations, yearbooks, newspapers, and, and, and, and… Yeah, you can …read more

10 Adviser resources

10 Adviser resources

I am not the perfect adviser. There are days I would say that I am not even very good. I get busy or distracted, and I have to trust that the program will still remain intact if I have to take a mental health day. …read more

Yearbook design, copy and photo mistakes

Yearbook design, copy and photo mistakes

Over the course of the year, students and advisers work diligently to not make mistakes. They analyze copy for grammar or spelling errors and check spacing with a critical eye. They compare yearbooks from other schools, envying enviable theme packaging, story and yearbook design. But …read more

Great design happens on purpose

Great design happens on purpose

The point is just this: You’re not going to have a beautiful publication unless you plan it, work on that plan every day and you work hard. There’s a lot that goes into creating a simple, elegant design package for your yearbook or magazine layout. …read more