When choosing an angle for your news story, you need a peg for it to hold onto. “Why is this newsworthy?” becomes the question. Answering that finds your peg and your angle, the focus of the story. At the start of the writing process, you …read more
Month: June 2019
Your yearbook or news designs should never, ever be a direct copy of another design you’ve seen. Your yearbook or news designs should never, ever be a direct copy of another design you’ve seen. Your yearbook or news designs should never, ever be a direct …read more
I’ve started running this summer, so I’ve increased the amount of podcasts I listen to as to avoid thinking about running, or running in Florida, or why I’m running in Florida in the summer.
Anyway, I listened to a few episodes of “Creative Pep Talk,” and it has me thinking about marketing. Today when I woke up, I felt a refreshing, exciting connection between what I’ve learned about marketing and how I think about yearbook theme development.
I don’t think any of this is new. It’s just new to me and how I approach yearbook theme development with my editors. I’m going to try it out. I put it into a document so that I could easily communicate my bouncing thoughts to my editors. I thought I would share, in case this also was an exciting new way to think about theme creation.
Basically, it goes like this. Instead of thinking about the year as our inspiration for our yearbook theme, what if we thought about the people and what they wanted?
Technically, we are supposed to be doing this while we balance it out with what we know the next year will be for the school. But the slight shift of thinking from a visual and verbal concept to a business marketing strategy just feels right.
For those of you who already have next year’s theme decided, I encourage you to reconsider. Don’t marry your yearbook theme until you’ve gotten a little bit into the year. Play with it for awhile and keep it loose before solidifying it.
To my students, theme is hard. It’s definitely harder for first time EICS and editors to figure out. I hope this strategy helps you to look at it in a fresh way and challenges you to push past your first thoughts.